SEO audit
We check the website and prepare a work list
You receive page examples, priorities and a clear way to verify each fix.
- 01 · access
- HTTP
- 02 · pages
- INDEX
- 03 · templates
- META
- 04 · speed
- CWV
01 · Problem
When this service helps
A website may work for visitors while remaining confusing for search engines: essential pages can be blocked, near-duplicates compete and templates create repeated signals.
- Your website is missing from search
- Existing reports do not explain what was actually done
- A redesign or migration is planned
- You need an independent baseline before SEO
02 · Diagnosis
How we find the cause
- 01
Compare submitted and actually reachable pages
- 02
Review templates, indexation, metadata and performance
- 03
Group evidence by risk and implementation cost
- 04
Define how every completed fix will be verified
In plain language
Three terms used in this service.
Search crawler
It is an automated visitor that follows links and checks which pages the website allows it to read.
If the crawler cannot open an important page, that page cannot enter search regardless of copy quality.
Open in glossaryCanonical
In plain language: a signal indicating the preferred version among similar URLs.
The term helps define the issue, agree the outcome and verify delivery.
Open in glossaryPage cannibalisation
Search engines struggle to choose the primary answer because the website offers several nearly identical pages.
Competing pages can displace one another and split the signals each page has accumulated.
Open in glossaryTechnical reference
First see the overall picture, then investigate the causes
In a full audit, the metrics are calculated from the checked website and help prioritise the work.
A strong baseline
The score helps prioritise work; it is not a ranking guarantee.
03 · Result
What changes and what you keep
- Issue list
- Affected page examples
- Prioritised tasks
- Checks for completed fixes
- Executive summary
- Evidence-based issue register
- Prioritized remediation plan
- Developer specification
- Results call
04 · Process
What we actually do
- 01
Check whether search engines can reach and index important pages
- 02
Review robots.txt, sitemaps and canonical signals
- 03
Inspect titles, descriptions, headings, duplicates and internal links
- 04
Assess mobile performance, structured data, forms and baseline security headers
05 · Options
Scope, limit and price together
Automated check
An overall score and the main issue groups.
LimitAutomatically checks up to 10 public pages
FreeFull tier scope
- Public pages
- Overall score
- Main issue groups
- Shareable result
Audit up to 200 pages
Technical, template and performance review.
LimitUp to 200 pages
Individual estimateFull tier scope
- Page crawl
- Template review
- Laboratory performance test
- Task list
Audit + fixes
Review, agreed fixes and a second check.
LimitAudit + up to 12 hours of fixes
Individual estimateFull tier scope
- Backup
- Up to 12 hours of fixes
- Change list
- Second check
06 · Timing and limits
What we clarify upfront
From 2 business days for a short audit to 7–10 days for an audit with a plan.
- Private systems without agreed access
- Implementation when an audit-only package is chosen
- Active vulnerability scanning
- Ranking or sales guarantees
07 · Proof
Delivery can be accepted against evidence
- 01
We record the baseline and scope before work begins.
- 02
We hand over the completed changes and included materials.
- 03
We repeat applicable checks and state the remaining limits.
Nobody can promise a search position or number of sales in advance: demand, competitors, seasonality and the product all matter. We agree the work, timing and price upfront, then check everything again after the changes.
Result example
Each audit row should explain the issue and how to accept the fix
Not an anonymous warning list, but a working record that can be handed to a developer and verified again.
Audit table fragment
An anonymised example of one finding.
- Issue
- Canonical points to a redirecting address
- Priority
- High: it affects the page's primary address
- URL
- /catalog/example — anonymised address
- Evidence
- The canonical differs from the final address after redirection
- Why it matters
- The search engine has to choose between two address variants
- Recommended change
- Use the final indexable address in the canonical and internal links
- Repeat check
- Open the page, inspect the canonical and confirm that its target does not redirect
Before → after
Signals without context
- Affected pages are unknown
- There is no order of work
- Completion cannot be accepted consistently
Tasks supported by evidence
- Every finding has a URL and evidence
- Priority is explained through site impact
- Every fix includes a repeat-check method
Why this option
- An independent baseline is needed before growth, migration or redesign
- The team needs one order for technical and content work
- The result must be verifiable rather than reduced to a single score
Why KILENI
- Evidence is shown on a specific page
- Confirmed issues are separated from observations that need more data
- Acceptance criteria and the agreed audit boundary are documented
This is a format example, not a finding from a client website. Actual scope depends on accessible pages, available data and the agreed audit depth.
08 · Before ordering
11 answers for a buying decision
Scope, access, timing, acceptance and service boundaries — without hidden assumptions.
01What is wrong right now?
A website may work for visitors while remaining confusing for search engines: essential pages can be blocked, near-duplicates compete and templates create repeated signals.
02How will KILENI check it?
Compare submitted and actually reachable pages; Review templates, indexation, metadata and performance; Group evidence by risk and implementation cost; Define how every completed fix will be verified
03What exactly will be done?
Check whether search engines can reach and index important pages; Review robots.txt, sitemaps and canonical signals; Inspect titles, descriptions, headings, duplicates and internal links; Assess mobile performance, structured data, forms and baseline security headers
04What will I receive?
Executive summary; Evidence-based issue register; Prioritized remediation plan; Developer specification; Results call
05How do I accept the result?
Accept the result against the criteria agreed upfront: Issue list; Affected page examples; Prioritised tasks; Checks for completed fixes.
06How long will it take?
From 2 business days for a short audit to 7–10 days for an audit with a plan.
07What does it cost?
Automated check — Free (Automatically checks up to 10 public pages); Audit up to 50 pages — Individual estimate (Up to 50 pages); Audit up to 200 pages — Individual estimate (Up to 200 pages); Audit up to 500 pages — Individual estimate (Up to 500 pages; more than 500 is scoped individually); Audit + fixes — Individual estimate (Audit + up to 12 hours of fixes)
08What is not included?
Private systems without agreed access; Implementation when an audit-only package is chosen; Active vulnerability scanning; Ranking or sales guarantees
09Why choose this option?
Automated check: An overall score and the main issue groups. Audit up to 50 pages: The main problems and the order to fix them. Audit up to 200 pages: Technical, template and performance review. Audit up to 500 pages: Full audit plus a practical three-month plan. Audit + fixes: Review, agreed fixes and a second check.
10Why KILENI?
Before starting, we record the baseline, scope, timing, price and acceptance criteria. For this service, the handover includes: Executive summary; Evidence-based issue register; Prioritized remediation plan.
11What happens next?
Complete the short brief for “SEO audit”. If the option is unclear, choose “Not sure” and we will start by defining the task boundaries.
Questions about the service
Does the free check replace a full audit?
No. It reviews public signals and risk areas. A full audit includes evidence, exact URLs, access-based checks and an implementation plan.
Can you implement an existing audit?
Yes, after we review its evidence and scope the work.
Why does page count matter?
It changes crawl time, template analysis and duplicate review. Larger sites require an individual estimate.
Next step
Describe the task — get a sensible scope
Before work starts, we state scope, timing, price and exclusions.