
Product cards
Ozon
We make the product easier to compare through complete attributes, useful media and consistent promises.
01What affects visibility
- correct product type and category
- filter-ready attributes
- relevant and readable copy
02Important fields
- platform-compliant title
- summary and description
- required and optional attributes
- variants and identifiers
03Content and media
- product images
- video
- rich content
- the order of visual proof
04How the work runs
- review the card and results
- cluster queries without duplication
- complete the attribute matrix
- design the media sequence
05What you receive
- field map
- copy and attributes
- media scenario
- post-moderation checklist
06Optional additions
- rich content
- infographic design
- bulk catalogue work
08Access and boundaries
Source data can be shared as a table. Account access is only required for separately scoped publishing or upload troubleshooting.
09How delivery is accepted
- copy and attributes are supplied in the agreed format
- media and rich content pass the pre-upload checklist
Source cardData exists, but the product is hard to compare
- Product type and category were not verified
- The summary duplicates the description
- Media is not ordered for comparison
Recommended structureFields, copy and media follow one buying path
- Product type and fields match the Ozon category
- The summary answers quickly and the description adds detail
- Images and rich content follow one scenario
- Search phrases
- Shopper-language groups without mechanical repetition in copy
- Card structure
- Product type → title → summary → attributes → description → variants
- Image scenario
- Primary image → benefit → comparison → attributes → use → rich content
- Files
- Field-and-copy table, frame map, source-assets folder and ready files
- Publishing rules
- Checklist for fields, formats, upload order and repeat verification
The example does not promise rankings or sales. It shows the supplied materials and the criteria used to accept delivery.
Card review
For understanding what blocks one card and what to fix first.
Individual estimate- Main result
- Prioritised correction list
- Limit
- 1 card · publishing excluded
- Timing
- 2 working days
Full scope
- Product type, category and filter review
- Summary, description and media review
- Prioritised correction list
RecommendedCard optimisation
For ready source photos that need stronger fields and copy.
Individual estimateper SKU- Main result
- Ready field and copy structure
- Limit
- 1 SKU · 1 revision round
- Timing
- 3–4 working days
Full scope
- Title, summary and description
- Ozon attribute matrix
- Search-phrase map
Continue to the short brief↗Turnkey packaging
For a full handover including fields, image scenario and publishing rules.
Individual estimateper SKU- Main result
- Publishing-ready card pack
- Limit
- 1 SKU · design without photography
- Timing
- 5–7 working days
Full scope
- Every field from the optimised-card package
- Image and rich-content scenario
- Files and a post-moderation checklist
Official documentation
Verify requirements with the platform
Platform names and marks belong to their respective owners. KILENI does not claim official partner status.