Product cards

Wildberries

We build the card around accurate attributes, a clear title and a coherent buying path.

01

What affects visibility

  • category and required attributes
  • filter-ready field completeness
  • a title that matches the actual product
02

Important fields

  • title and category
  • attributes and variants
  • useful copy without keyword repetition
  • SKUs, sizes and identifiers
03

Content and media

  • primary image
  • frame sequence
  • benefit-led infographics
  • video as a separate scope
04

How the work runs

  • review the card and visible competitors
  • map shopper language
  • prepare fields and copy
  • deliver a frame map and checklist
05

What you receive

  • query and attribute table
  • ready-to-use copy
  • image brief
  • pre-publish review
06

Optional additions

  • infographic design
  • bulk catalogue processing
  • post-publish review
08

Access and boundaries

No seller-account access is needed to prepare materials. Publishing is a separately agreed stage with limited access.

09

How delivery is accepted

  • all agreed fields are present in the handover table
  • media files follow the approved frame map

Deliverable example

Example Wildberries handover

This demonstrates the deliverable structure. Exact wording follows a review of the product, category and source assets.

Source card

Data exists, but the product is hard to compare

  • The title repeats queries without identifying the item
  • Attributes are only partially completed
  • Frames do not answer size and use questions
Recommended structure

Fields, copy and media follow one buying path

  • The title identifies the item and its main difference
  • Fields follow the Wildberries category and filters
  • Frames move from choice to proof and details
Search phrases
Shopper-language groups without mechanical repetition in copy
Card structure
Title → category → required attributes → variants → description
Image scenario
Primary image → difference → size → details → use → package contents
Files
Field-and-copy table, frame map, source-assets folder and ready files
Publishing rules
Checklist for fields, formats, upload order and repeat verification

The example does not promise rankings or sales. It shows the supplied materials and the criteria used to accept delivery.

Scope and pricing

Three options for Wildberries

Choose the closest scope. Platform and option are carried into the brief automatically.

Card review

For understanding what blocks one card and what to fix first.

Individual estimate
Main result
Prioritised correction list
Limit
1 card · publishing excluded
Timing
2 working days
Full scope
  • Category and required-attribute review
  • Title and visible-competitor review
  • Prioritised correction list
Recommended

Card optimisation

For ready source photos that need stronger fields and copy.

Individual estimateper SKU
Main result
Ready field and copy structure
Limit
1 SKU · 1 revision round
Timing
3–4 working days
Full scope
  • A clear title without keyword stuffing
  • Wildberries filter-ready attributes
  • Description and search-phrase map
Continue to the short brief

Turnkey packaging

For a full handover including fields, image scenario and publishing rules.

Individual estimateper SKU
Main result
Publishing-ready card pack
Limit
1 SKU · design without photography
Timing
5–7 working days
Full scope
  • Every field from the optimised-card package
  • Primary-image and frame-sequence scenario
  • Files and a pre-publish checklist

Official documentation

Verify requirements with the platform

Wildberries seller documentation

Share the cards — we will return with scope and pricing

Complete the short brief

Platform names and marks belong to their respective owners. KILENI does not claim official partner status.