
Product cards
Wildberries
We build the card around accurate attributes, a clear title and a coherent buying path.
01What affects visibility
- category and required attributes
- filter-ready field completeness
- a title that matches the actual product
02Important fields
- title and category
- attributes and variants
- useful copy without keyword repetition
- SKUs, sizes and identifiers
03Content and media
- primary image
- frame sequence
- benefit-led infographics
- video as a separate scope
04How the work runs
- review the card and visible competitors
- map shopper language
- prepare fields and copy
- deliver a frame map and checklist
05What you receive
- query and attribute table
- ready-to-use copy
- image brief
- pre-publish review
06Optional additions
- infographic design
- bulk catalogue processing
- post-publish review
08Access and boundaries
No seller-account access is needed to prepare materials. Publishing is a separately agreed stage with limited access.
09How delivery is accepted
- all agreed fields are present in the handover table
- media files follow the approved frame map
Source cardData exists, but the product is hard to compare
- The title repeats queries without identifying the item
- Attributes are only partially completed
- Frames do not answer size and use questions
Recommended structureFields, copy and media follow one buying path
- The title identifies the item and its main difference
- Fields follow the Wildberries category and filters
- Frames move from choice to proof and details
- Search phrases
- Shopper-language groups without mechanical repetition in copy
- Card structure
- Title → category → required attributes → variants → description
- Image scenario
- Primary image → difference → size → details → use → package contents
- Files
- Field-and-copy table, frame map, source-assets folder and ready files
- Publishing rules
- Checklist for fields, formats, upload order and repeat verification
The example does not promise rankings or sales. It shows the supplied materials and the criteria used to accept delivery.
Card review
For understanding what blocks one card and what to fix first.
Individual estimate- Main result
- Prioritised correction list
- Limit
- 1 card · publishing excluded
- Timing
- 2 working days
Full scope
- Category and required-attribute review
- Title and visible-competitor review
- Prioritised correction list
RecommendedCard optimisation
For ready source photos that need stronger fields and copy.
Individual estimateper SKU- Main result
- Ready field and copy structure
- Limit
- 1 SKU · 1 revision round
- Timing
- 3–4 working days
Full scope
- A clear title without keyword stuffing
- Wildberries filter-ready attributes
- Description and search-phrase map
Continue to the short brief↗Turnkey packaging
For a full handover including fields, image scenario and publishing rules.
Individual estimateper SKU- Main result
- Publishing-ready card pack
- Limit
- 1 SKU · design without photography
- Timing
- 5–7 working days
Full scope
- Every field from the optimised-card package
- Primary-image and frame-sequence scenario
- Files and a pre-publish checklist
Official documentation
Verify requirements with the platform
Platform names and marks belong to their respective owners. KILENI does not claim official partner status.